Channel | Social

PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.