Channel | Social

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.

(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight…

Consider this the golden age of data in marketing.

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

(memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.  

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…

Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.