Channel | Social

ReachLocal researched the most popular types of social media fans then created this informative infographic.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they've checked in before.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll…

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here's 3 best practices.

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.