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Don’t Abandon Outbound Marketing Just Yet
Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.
Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.
It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
Hostess is whetting consumers' appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.
A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.