Channel | Social

Check out these interviews with featured B2B LeadsCon presenters.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect…

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.