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Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.
Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.
Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.