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A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
How brands can market on Amazon during the beginning, middle and developed business stages.
Pitfalls and insights on establishing social media KPIs.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
The effects of programmatic advertising's accelerated growth during the pandemic.
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Companies should examine their martech stacks in order to determine potential cost savings.
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.