Channel | Data Driven ROI

Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.