The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
How the role of the CMO is becoming more data-driven.
What marketers need to know about Google Chrome's privacy announcement.
Five global social media trends to watch in 2020.
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Brand marketers discuss the challenges and opportunities top of mind in 2020.
Tips for creating mid-funnel marketing content that drives conversions.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
A sound data management strategy is critical as the landscape becomes more complex.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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