Channel | Data Driven ROI

Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them

The competition for consumers' attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.

Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding

Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.

Saxon Mortgage Services, Inc. has named Stephen Staid executive VP of customer relationship management.

Customer relationship management agency Merkle has hired Mark Weninger to serve as its first chief creative officer

Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.

Lopez Negrete Communications, Inc., a Hispanic owned and operated agencies, has established a CRM/DM business unit.