Big Data: A Game of One Many Times Over
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
Monopoly's Facebook contest ends in defeat for the iron and victory for the cat.
"Coke Chase" results go far beyond the aggressive performance goals the brand had set.
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge."
If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.
Coca-Cola is hoping to win big this year with "Coke Chase" a promotion marketed around the Super Bowl that encourages public voting.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.