![](https://chiefmarketer.com/wp-content/uploads/2014/03/jameson595-160x125.jpg)
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty's Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty's Day
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
Why are marketers ignoring the promotional potential of Groundhog Day?
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.