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RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
This blog is packed with tips to help you complete the 2014 PRO Awards entry form.
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App