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Customer Segmentation Isn’t as Important as You Think
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
This article examines the top brands in the coffee category and why their rank in Brand Key's Customer Loyalty Index has shifted.