Channel | Data Driven ROI

Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based

could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to

Think marketers are in it for the long haul? Think again, unless the definition of long haul has come to mean next quarter. According to Direct's annual

Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.

After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part