Qwest, Yahoo Field “Human Coupons”
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,
Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with
After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald's is surveying
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The
Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what
Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through
If the first step in online marketing's adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony
In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they
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