Channel | Data Driven ROI

One might think that furniture shoppers have a finite need for ottomans, typing tables and children's bunk beds, but at Rhodes Furniture, half of its

A simple definition of customer relationship management might be "a continuous loop between the customer and the marketer in which, through interaction,

The marketing regulatory landscape is in an upheaval, consumers' attention is drawn by both national and international events, and the country's economic

The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the

FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry's first database psychologist. This

Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm