Channel | Data Driven ROI

It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

Comfort and connection are what consumers crave the most these days. And is what they're doing about it. Consumers are reaching out to connect with family,

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different

Interstate Bakeries Corp.'s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking

Panasonic is launching a sweepstakes to promote new electronics for the holiday season. The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants

Discovery Networks and Time Warner Cable team up next year to promote TLC's new series Clean Sweep with a sweepstakes. The "Time to Come Clean" sweeps,