Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia's new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available ...
Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner's youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, ...
When it comes to guest satisfaction, restaurant owner Brinker International, Inc. is pulling out all the stops, offering patrons a $25,000 incentive to answer survey questions designed to help improve customer service. The Dallas-based multi-chain ...
The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will ...
Direct mortgage lender Ditech.com is leveraging its NASCAR sponsorship with a sweepstakes that dangles a $50,000 room remodel as the grand prize. Race fans and home decorating enthusiasts can enter the Ultimate Racing Room Challenge at Ditechracing.com. ...
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which ...
The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA's first promo positioning dairy as a weight-loss ...
Taco Bell is out with a national beverage promotion dangling 1 million pesos for customers who drink its exclusive Mountain Dew Baja Blast. The sweeps is the first major promotion since the new beverage, created with Pepsi, the maker of Mountain Dew ...
Blues music is the latest offering under a new sweepstakes at McDonald's Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald's is teaming up for its first-ever partnership with live music brand House of Blues to ...
Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers to the Web to try online sweeps, direct marketing is the name of the game.
