We’ve all heard it. For years, the industry buzz has been about multichannel marketing. But we may be missing the mark. While some marketers technically use multiple channels to reach an audience, they are not realizing the real opportunity: to create a better customer experience, unlock a two-way dialogue and measure the results.
Energizer and Kellogg's are among the latest brands to sign on as promotional partners backing Disney's/Pixar's upcoming release of the animated film Cars
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.
Carl's Jr. and Hardee's have unleashed their latest kids' meal promotion tied to 4Kids Entertainment's popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.
Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.
AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.
In March, Smirnoff vodka began searching for an "enthusiastic drinks guru" to delve into the culture of cocktails, report back with his findings and represent the brand. It didn't take long to identify the perfect candidate.
It sounds dumb, but some marketers are failing to give people a reason for signing up for their e-mail newsletters. And too few are offering opt-ins on every page of their Web sites. Those are two findings of a new list-growth survey by Silverpop.
The hottest electronic channels may be a marketer’s dream. Cutting-edge technology enables consumers to have content delivered directly to them instead of chasing it down.
Mobile marketing is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed by retailers with GPS capabilities to replace those worn jeans at 20% off, and watching TV—complete with ads—on our handsets. Get real.
