Channel | Data Driven ROI

Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.

Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week.

Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London

It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.

Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic

Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.

(Multichannel Merchant) It's one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,

Prominent attorney James Humes once observed that

Is your wallet stuffed with loyalty cards? If so, you're not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in