Is your wallet stuffed with loyalty cards?
If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in 2000. And with 109.9 million households in the United States, that equates to around a dozen each.
What’s more, membership growth between 2000 and 2006 was double that of the U.S. Consumer Price Index, and 85% higher than that of the gross domestic product.
So all is well in the loyalty arena, right?
Wrong. Regardless of how many they belong to, each household is active in fewer than five programs, according to a census by retention services firm Colloquy. And that marks a drop from 2000.
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