Channel | Data Driven ROI

Mary Kay, the direct seller of skin care and color cosmetics, is running a search for a beauty model.

Wendy’s is promoting the launch of its newest hamburger, the Baconator, with a contest that asks people to create “burger music” for a chance to have their track played on the radio.

Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online.

World Wrestling Entertainment and Gold’s Gym are pumping up WWE’s annual SummerSlam pay-per-view event with an online sweepstakes.

Subway is tapping an old-time favorite board game, Scrabble, to bring customers into its restaurants.

A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle…

J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.

Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.