Channel | Data Driven ROI

Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.

APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.

Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.

The concepts of understanding the need of a client and addressing a client's needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.

A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness.

Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.

XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize.

Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube.

Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.