Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes
Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.
Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.
To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.
Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.
Smirnoff is reinforcing its “Discover Clarity” message this holiday season with a national sweepstakes in which 10 customers will each be chosen to receive a $10,000 diamond.
Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.
Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.
Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two fans to the game.
Regal Entertainment has signed up 10 million members to its loyalty program. The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions.
Modell’s Sporting Goods is running a sweepstakes for a spring training trip with a novel teammate spin to build its customer database.
American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays. Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.