Channel | Data Driven ROI

JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.

Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.

When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.

Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.