Channel | Data Driven ROI

Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.

Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.

Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.

Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor.

Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.

Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.

How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you're checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.