Channel | Data Driven ROI

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.