For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.
In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strategy in battling churn
#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD'S AGENCY: The Marketing Store CLIENT: McDonald's Success has its price. When you hit
#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to
The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.
Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2
