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Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Brand marketers discuss the challenges and opportunities top of mind in 2020.
Tips for creating mid-funnel marketing content that drives conversions.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
A sound data management strategy is critical as the landscape becomes more complex.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.