t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.
While the Super Bowl had brands spending megabucks to get their messages in front the year's biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a smaller audience, but a different and more focused demographic.
Marketers have been busy in the weeks leading up to Cupid's big day, and Chief Marketer is here to provide you with a rundown of Valentine's-themed campaigns that are sure to warm your heart.
As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.
McDonald's "Lovin" campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?
Content marketing videos play an important role as an internal communications tool for Nike.
Retailers like Macy's are blurring the online-offline customer experience to engage consumers and increase sales.
