Join us Tuesday, June 14, in NYC
Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.
Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons.
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
A racist laundry detergent ad appears to play well in China, but not online.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
Only in the kooky promotion-marketing world might you find such a campaign: It’s a new product from KFC: edible, lickable fingernail polish.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Click here to view the 2023 winners!