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Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.