Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
Click here to view the 2023 winners!