Channel | Mobile

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.