Channel | Mobile

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer…

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.