Channel | Mobile

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Six step-by-step instructions to create Instagram ads.

The City of Boston is transforming government to become user centric and data driven by doing something very simple—it’s listening to what residents want and putting their needs first.

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.

John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.