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YouTube Maintains Biggest Share of Video Ad Spending
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
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The internal discussions among marketers on multicultural marketing strategy are plentiful. However, a new survey says conflicts are slowing these efforts.
The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores. eMarketer has just published a survey from Rocket Fuel and Qualtrics that helps to…
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A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
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These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.