Events
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Engagement
Key Distinctions Among CPG E-shoppers: Study
Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.
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Engagement
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.
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Engagement
News Brief: Jack Morton/General Motors
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services
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Engagement
State Farm “Cars 2” Tour Highlights Firm’s Own Brand of Special Agent
State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities
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Acquisition
Mountain Dew Loyalists Win Return of Favored Flavors
This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion.
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Engagement
Ecommerce—The Fastest Growing Channel for CPGs
Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are placing a strategic imperative on the etailing selling space.
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Acquisition
Corona Talks Shop About Largest Retail Promo: Q&A
Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.
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Acquisition
Corona Hides Codes in Pack to Run Up Summer Sales
Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.
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Engagement
Groupon Meets and Greets via Sponsorships
Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.
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Acquisition
Waking the Sleeping Beauty: Chivas
Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.