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Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.”…
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
FIFA sponsors are rethinking their deals with soccer's global governing body and at least one, Visa, is thinking about jumping ship.
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.