Channel | Events

The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.

It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.

Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.

Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Just arrived back from the ANA Masters of Marketing Conference; three days in Orlando jam-packed with big brand speakers and great networking. Here's a roundup.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.