W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO.
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
B2B:Chicago is getting ready for its first event, while the ANA's Chicago B2B chapter gets ready to ramp up activities again.
The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
By learning how to measure events marketers can justify their expenses to the C-suite.
With the call for 2018 PRO Awards underway—the deadline is March 23—I took a look back at this exceptional campaign to ferret out what made it so spectacular.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.