Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.
Esports has transcended the stigma of being viewed as just “watching people play video games,” and brands are taking notice. But where did it all begin?
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.
Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.