Visit Florida will launch its Florida Experience mobile marketing tour at the NASCAR Brickyard 400 in Indianapolis, August 7-8, to an audience of about 250,000 consumers. The Florida Experience is a visual display of sights, sounds and activities found ...
Gibson Carey, Procter & Gamble's VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You're probably thinking, not unkindly,
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,
It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to
Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS ...
Starbucks held its first North America sampling day yesterday to let customers taste its new light blended coffee. Customers were invited to visit any U.S. or Canadian retail store to get a free cup of one of three new light blended coffees: Coffee ...
The NASCAR race at Daytona International Speedway this summer may be sponsored by Pepsi, but Coca-Cola promises it will make its presence known on the track. Competing in the Pepsi 400 on July 3 will be eight drivers in cars wrapped to promote Coke's ...
NEW YORK—High-profile NBA players such as Detroit's Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don't expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. ...
Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...
