Channel | Events

Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount

If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,

PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you've got make sure both the bride and groom are happy walking down the aisle together.

Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour--truth Orange--designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco ...

Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road

SMILE! YOU'RE ON HEWLETT-PACKARD'S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten

Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the