Court TV isn't just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day ...
A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E's Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, ...
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station's Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up ...
Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free "flash concerts" to raise ...
Target Stores will turn New York City's Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target's July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from ...
Hershey Co. today kicks off Ice Breakers' sponsorship of Hilary Duff's concert tour with a mobile marketing vehicle that will hit 30 of Duff's concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline "It's Twice as ...
Papa John's International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John's President/CEO Nigel Travis and Founder/Chairman ...
Rookie Paula Creamer thanked security company ADT, her Ladies Professional Golf Association Tour sponsor, in the best way possible – by winning a tournament in May. But that’s not the only reason Jay Stuck, ADT’s vice president of brand marketing, says, “We’re very satisfied with the LPGA and the return on our investment.”
Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product ...
