If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.
The History Channel is giving new meaning to the term "gorilla" marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New ...
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn't the result of work by the company's marketing department: It was the
Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by ...
Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show's experts, including master carpenter Norm Abram, general contractor Tom Silva, ...
Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. ...
The New York Jets are taking to the beach to promote training camp Actors dressed in full football gear are hitting high traffic locales like the streets of New York City and the beaches of Long Island to create awareness of the New York Jets' ...
Nickelodeon is in its first partnership with the Women's National Basketball Association to bring its Let's Just Play initiative to the sport. The deal calls for Nick's sponsorship of the WNBA Be Fit Tour, part of the league's ...
SABMiller's Milwaukee's Best Light beer is sponsoring the national tour of the "World's Largest Poker Table," with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas ...
