Channel | Engagement

Tubby Frenzy

|  by Chief Marketer Staff

Burger King's Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

Change In Store

|  by Chief Marketer Staff

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson's Inc., Boise, ID, America's fifth largest U.S.

Universality

|  by Chief Marketer Staff

Universal Consumer Products Group doesn't want to be a one-hit wonder anymore."We used to do one big picture a year, but now we want to broaden our program,"

Now This Is Hot Mail

|  by Chief Marketer Staff

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

Reel Deals

|  by Chief Marketer Staff

MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

At Retail

Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

Retailer Realities

|  by Chief Marketer Staff

Got a question for retail buyers that you're too shy to ask? Promo Edge's Retail Research Center polls buyers nationwide with your questions, and we print

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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