Channel | Engagement

At Retail

|  by Chief Marketer Staff

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Reel Deals

|  by Chief Marketer Staff

DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

War on the Home Front

|  by Chief Marketer Staff

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug's Life, The Rugrats Movie and

Toons of Glory

|  by Chief Marketer Staff

Warner Bros. Online, Burbank, CA, and New York City-based have joined forces to launch ACMEcity, a Web community portal that will allow

Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

HSN Plays Games

|  by Chief Marketer Staff

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers


|  by Chief Marketer Staff

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

Motown Meets Tinseltown

|  by Chief Marketer Staff

Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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