Channel | Engagement

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film

United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered "financial and/or other inducements"

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year

A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing